Alexa Chung Uncovers Fashion Industry Secrets | Full Series One | Future of Fashion | British Vogue

Here, for the first time in its entirety, is the full length documentary by Alexa Chung for British Vogue. Guided by questions from the viewing public from all over the world, Chung investigates fashion from the inside out. Rather than a world that is frivolous, elitist and unprofitable, Chung proves that as an art form, an industry and most of all as a career choice, fashion can be underrated and holds masses of opportunity for anyone who wants to get involved. More than this, she shows that from Olivier Rousteing to brand-new graduates, there’s heart, dedication and humour.

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Series 1 Episodes:
Episode 1:
Episode 2:
Episode 3:
Episode 4:
Episode 5:
Episode 6:
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Vogue has dispatched contributing editor Alexa Chung to investigate the state of fashion today in her series The Future of Fashion. Alexa Chung will be talking to everyone from current fashion students to the heads of major design houses, via journalists, buyers and all the workers in between. Watch as Alexa Chung try to find out what the future holds for this multi-billion pound fashion industry; how the next generation will get fashion careers using all the tools available to them; and what the fashion landscape looks like in terms of sustainability and technology.


British Vogue is the world’s leading premium lifestyle and fashion entertainment channel. Weekly releases and brand new original programming including short films, series and in-depth documentaries, British Vogue’s channel is the ultimate destination for unprecedented access into the world of fashion, beauty and culture.

Alexa Chung Uncovers Fashion Industry Secrets | Future of Fashion | British Vogue


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  1. Talking Bear says:

    She's a he. Alexa is Alex. Wake up people.

  2. 27:00 That table of people behind her checking her out lol..

  3. Gg G says:

    she has massive man hands

  4. Sherry Noble says:

    She's got a manly face.

  5. Peter Mullen says:

    Fashion is serious, being the equivalent of feathers, and wattles on a bird displaying attractiveness, power, wealth, health, ability to reproduce, and resources to provide support for progeny. It may often be an expression of inner joy, aggressiveness, confidence. Sometimes it's a deception, but it is the process of tricking / attracting a mate, and building a status image in the rookery. Beyond that, it reflects a poetic, abstract representation of modernity, and cutting edge sociological development. At the same time it also represents the sickening propensity of wealthy weaklings, power mongers, inflated egos, and self interested leeches to display their "perceived" superiority, whether justified or not. The artistry makes it worthwhile. It's roll in reproduction is inevitable. It's ability to manipulate consumer psychology is undeniable. It does represent a world of excess. It seems inappropriate, in some way, for a world of dangerously shrinking resources. Let's never forget it's a huge multi billion dollar "industry", that uses a vast amounts of material, labor, and human resources to survive. I suppose it's better than building weapons. Increasingly it seems the weapons are used to protect the oligarchic wealth of the elite. Soldiers and millions of innocent civilians die to protect the power and wealth of the purchasers of $200,000,000 couture dresses. Think about it. Fortunes need protecting, and that means violence at some point. There is a direct correlation like it or not.

  6. Ashwin Gohil says:

    i wonder, does she belong to a rich family or she made her niche her own way

  7. Anna says:

    She has an awful voice.
    And why is she always crossing her legs? Oh, I think I know why, lol.

  8. Sharon Jiang says:

    Alexa Chung is the perfect presenter for this – I'd assume she'd already have a good rapport/relationship with the people she interviewed here considering her status. I can't imagine any other journalist asking the question at 59:06.

  9. G Quantum says:

    typical vogue
    pretentious fakery interpersed with cooing adjectives

  10. Who was the director and producer of this series?

  11. 38:17 Spring Summer 17, wow this is two years old now. So intersting to see how the trend forecast has come about and what predictions were spot on.

  12. Does anyone know the outfits Alexa was wearing in this? I loved all of them and would like to find out who the designers are.

  13. Amazing video. So inspiring. Fashion is so much more then dressing up. It's a different language all together. I'm studying fashion and all these videos are so great.

  14. Billi Currie says:

    We love this video ❤️

  15. Cherry Cake says:

    I love the narration – Alexa Chung, you are amazing! <3

  16. Pecarrie says:

    Thats basically Victoria Beckham when shes older?

  17. Alexa Chung is cool but the rest of these preppy pretentious british people are so excruciatingly annoying I just cant watch this whole video. Its just something in the way they speak that makes them look like they all think theyre royals or something.

  18. pinkxiheart says:

    who is that woman at 26:11

  19. I hate the super pretentious fashion that's ridiculous and unwearable… just give me hot wearable fashion.

  20. EllaVation says:

    1 hour 7 minutes of Alexa Chung. Could life get any better?

  21. Yasmeen Ati says:

    Excellent, informative and timeless!!! Well done Alexa Chung! Thank you for your passion and devotion to the fashion industry!

  22. 52:43 The War Doctor looks very different, here.

  23. Agent Orange says:

    I found the first 90 seconds of the video to be rather insightful and as a means to reinvigorate fashion as more than conspicuous consumption. However the term "fashion" as it pertains to this series and its association with the Vogue brand make it vividly clear they're referring high fashion or designer fashion, they're not talking about general fashion labels. You see and that's where her argument falls on deaf ears for me, designer fashion  by their very virtue are brands that garner and seek out a specific clientele, that's to say they're catering to folks who have large disposable incomes. People who have thousands of dollars to spend on a couple garments, psychologically aren't purchasing these items because they're the prudent rational choice financially. If that was the case they'd be shopping at discount stores like masses, so supporting high fashion and their designers fits the exact mold of frivolous conspicuous consumption and to state otherwise is hogwash!

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